ALL WORKS

AMY CAO 2019

datavis2_finalcomp_fullsize_300dpi.jpg

Biomimicry: Mimicking the Masters

The goal of this infographic was to create a novel information visualization explaining the concept of biomimicry to an educated non-specialist audience. Biomimicry, according to Merriam-Webster, is “the imitation of natural biological designs or processes in engineering or invention.” Existing resources aimed at the public often give shallow explanations of complex scientific concepts and make ineffective use of visuals. Through the integration of text, images, and diagrams into a carefully structured and curated infographic, this piece aims to guide the viewer through three fundamental applications of biomimicry in engineering, namely surface, shape, and structure. The 10’x24′ layout is designed for a fold-out magazine spread, such as in National Geographic.

Audience

Educated public

Client

Prof. Jodie Jenkinson

Date

May 2019

Tools Used

Adobe Photoshop

Adobe Illustrator

Format

Print

Awards

2019 AMI Award of Excellence

Progress Work

Research

After researching the fundamentals of biomimicry, I decided to present the topic within the framework of surface, shape, and structure. Specific research was conducted into:

The hydrophobic qualities of the lotus leaf, which has applications in paints, textiles, etc.

The shape of a kingfisher beak and the serrations on owl feathers, which inspired a quieter bullet train design.

The structure of spider silk and how scientists are trying to create artificial spider silk in the lab.

Layout and Composition

A basic layout was sketched out on paper. A more polished version was then created in Photoshop.

Rendering

I chose a simple rendering style inspired by Japanese prints, which use a combination of flat colors and gradients to define shape and form.